Retail Media Upfronts
Ticket Types
Event Overview
Unexpected item in bagging area? 我们的首个零售媒体前瞻为您带来了精选的前沿见解, fresh off-the-shelf advertiser offerings, 以及如何制定成功战略的专家建议. 虽然你已经看到了围绕零售媒体的炒作, 这次活动是为了直接听取市场核心公司的意见:亚马逊广告, ASOS Media Group, LiveRamp, Nectar360 and Tesco Media Insight Platform.
Read key takeaways from Retail Media Upfronts here
Agenda
Networking breakfast
Sessions start
Amazon Advertising: Debunked: 3 Retail Media Myths
2023 has been “the year of retail media", 但是每一个新的流行语都带来了新的机会和新的误解. In this session, hear from Paul Hackwell, Head of FMCG Industry Vertical at Amazon Ads, and Sophie Maxwell, Pureplay Lead at SC Johnson, on retail media’s untapped potential, 以及营销人员如何抓住时机发展自己的业务和品牌.
利弗兰普:零售媒体:炒作、事实和现实
“零售媒体”这个词现在似乎无处不在, hailed as the answer to brand and retailers dreams. But what is the reality of the situation? 在构建零售媒体网络(RMN)时需要考虑什么?? What needs to be considered when using an RMN? 品牌和零售商能否将高管层的期望集中在它为企业带来的成功上? Hear from those who are navigating the Retail Media journey; the opportunities, the strategies that deliver, 以及在全渠道购买的新世界中需要避免的一些新陷阱.
Tesco Media & Insight Platform: Taking retail media back to school
零售媒体可能是一个相对较新的词汇，但乐购几十年来一直在塑造它. 今天，我们将帮助您思考它在英国数百万客户旅程中的潜力，以及会员卡如何继续为客户提供真正的价值, 品牌和代理商在创造一个真正的全渠道体验.
Break
Nectar360:将客户洞察的火花转化为数据驱动的零售媒体激活
基于第一方数据的客户理解是任何成功零售媒体计划的核心. 加入Nectar360和嘉宾讨论如何平衡客户期望, 丰富的数据和对零售媒体节目日益增长的需求. 我们将讨论零售媒体的演变，以及飞轮必须始终从客户开始. 您将在会议结束时了解这些角色:零售商, brands, 技术合作伙伴和机构在将洞察力转化为全渠道体验方面发挥着作用.
ASOS传媒集团:以时尚和风格突破界限，打造品牌热度
让我们来了解一下，如何以一种有趣的方式和正确的语气与客户交谈，从而产生影响和结果. ASOS媒体集团解释了如何讲故事和运用时尚镜头帮助品牌脱颖而出，并冒险进入新的令人兴奋的领域. 当提供给合适的客户时，如何激发创意激发兴趣的电子组合.
Networking
Close
Speakers announced so far...
Alice Anson
Digital Media Director, Nectar360
Alice Anson
Digital Media Director, Nectar360
Amir Rasekh
Director, Nectar360
Amir Rasekh
Director, Nectar360
Henry Eccles
Head of UK Commerce Global Partnerships EMEA, Google
Henry Eccles
Head of UK Commerce Global Partnerships EMEA, Google
Yara El Saadani
Commerce Strategy Director, EMEA, Group M
Yara El Saadani
Commerce Strategy Director, EMEA, Group M
Paul Hackwell
Head of FMCG Industry Vertical, Amazon Ads UK
Paul Hackwell
Head of FMCG Industry Vertical, Amazon Ads UK
Rob Edwards
Head of Media & Digital, Arla Foods
Rob Edwards
Head of Media & Digital, Arla Foods
Ed Sellier
dunnhumby乐购媒体与洞察平台客户策略经理
Ed Sellier
dunnhumby乐购媒体与洞察平台客户策略经理
Uche Ofili
dunnhumby，乐购媒体和洞察平台媒体机构负责人
Uche Ofili
dunnhumby，乐购媒体和洞察平台媒体机构负责人
Oliver Klander
Head of CPG, LiveRamp UK
Oliver Klander
Head of CPG, LiveRamp UK
Dean Harris
Head of Membership Commercial, Co-Op
Dean Harris
Head of Membership Commercial, Co-Op
Helen Johnson
Group Director, Axis/SMG
Helen Johnson
Group Director, Axis/SMG
James Cahill
Creative Director, ASOS.com
James Cahill
Creative Director, ASOS.com
Vanessa Spence
Senior Creative Director, ASOS.com
Vanessa Spence
Senior Creative Director, ASOS.com
Tim Phipps
Business Unit Director - Sportswear, ASOS.com
Tim Phipps
Business Unit Director - Sportswear, ASOS.com
Amy Norris
Head of Social and Content, ASOS.com
Amy Norris
Head of Social and Content, ASOS.com
Elton Ollerhead
Director, ASOS Media Group
Elton Ollerhead
Director, ASOS Media Group
Sophie Maxwell
Pureplay Lead, SC Johnson
Sophie Maxwell
Pureplay Lead, SC Johnson
Bernadette Sullivan
Face & Body Director, ASOS.com
Bernadette Sullivan
Face & Body Director, ASOS.com
James Chandler
CMO, IAB UK
James Chandler
CMO, IAB UK
Our partners...
Our biggest Upfronts ever
四周的活动充满了新鲜的想法和来自亚马逊广告的超级扬声器, BBC Studios, Snap Inc. and YouTube. 你将是第一批听到全新广告产品和发布的人，这些产品和发布来自数字创新的最前沿.
Alongside Podcast and Gaming Upfronts, 今年我们还推出了互联电视和零售媒体. 来自这些快速增长渠道的20多家最令人兴奋的公司将让你接近他们为广告商提供的机会，以及如何充分利用这些机会.
How are we being more sustainable at our events?
我们已经采取措施确保dsn彩乐园网址更具可持续性. This includes…
- Opting for fully vegetarian menus
- Printing less one-use items
- Re-using our event lanyards
-选择符合我们可持续发展目标的供应商
当你参加dsn彩乐园网址时，你如何才能更可持续?
- Where possible walk or travel by public transport
-在离开dsn彩乐园网址时，请确保您将您的挂牌交给团队中的一位，以便我们可以在未来的活动中重复使用它
如果你要在路上喝热饮，记得带一个可重复使用的杯子
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